Zoe, a teenager, likes to help her mother in the kitchen, and her parents reward her with pocket money for doing so. Zoe thinks she helps in the kitchen because of the rewards rather than because she wants to. In the context of socializing altruism, Zoe's act is due to in this scenario.

the mere exposure effect

Explanation:

The mere exposure effect is also called the familiarity principle; this is defined as when people do a task because they like the task because they are more exposed to carrying or doing that particular task. Zoe is carrying out task easily in his mum's kitchen because he's used to working their and has now become familiar with doing most of what she sends easily.

this is a pretty broad question and can be a pretty lengthy answer. since 1900, women have gained a lot more rights and have become active in the workforce. with women being in the workforce, men play a larger role in family life. many family tasks are shared between men and women, whereas, women used to be the sole family caretakers.

that should get you started at least.