Read the passage, then write a paragraph identifying an action the shampoo company takes that is an example of an incentive and an action it takes that is an example of a trade-off. Explain your reasoning.

Straddling

Explanation:

The straddling refers to the comparison between the benefits which is come from the successful position and in the existing position.  

It is matching the positions so that its pron and cons could be known plus it also maintains the level of an existing position so that it could make proper analyzes based on this, proper steps could be carried out. In short, it works with the two levels at the same time.  

According to the given scenario, the most appropriate option is straddling that matches with the current situation.