What does the term "chain reaction" refer to in discussing the role of consumer behavior in greater society?

Decision Making by consumers.

Explanation:

When a decision is made by a consumers, this decisions sets in place a chain of reactions that change their lives, the lives of those around them ( this includes their immediate family and community at large). and the lives of people they haven’t even met before. What this single decision does is that it sets in motion a chain of reactions.

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answer; aristotle;