A group of company executives have a lengthy list of new product ideas that have been submitted by a team of employees. They are discussing which ideas seem most likely to succeed based on their experience in the field over many years. For the most part they agree about which ideas should be
removed from consideration and which should move forward, though sometimes an idea is accepted because of strong support from only one of the executives. What process is taking place?
A. Business analysis
B. Commercialization
C. Idea screening
D. Idea generation