Figurative language word/ advertisement

I believe your question is referring to the use of figures of speech in advertisement.

In this case, the figures of speech are very efficient, because they are able to represent an idea that the advertisement wishes to express in an intensified and, at times, exaggerated way, managing to draw the attention of observers very efficiently.

An advertisement can use figurative language to present a personalized service, draw attention and create specific and meaningful associations.

to plan an idea out before