Beautycounter is a firm that specializes in high-quality cosmetics that do not use any products which could be potentially harmful to humans. Founder Gregg Renfrew was inspired by the documentary An Inconvenient Truth to get rid of all products in her house that could contain harmful chemicals. However, when she tried to find makeup products that contained nontoxic ingredients, she could not find any that were of high quality. After she founded Beautycounter, the firm did extensive research to find high-quality, nontoxic materials that could be used in cosmetics. Beautycounter's target market is consumers who want high-quality makeup without the possibility of harm. This desire for ingredients that are healthy and nontoxic reflects changes in which type of issue in the sociocultural environment?