Abelief that one���s culture is superior to another.
a. racism
b. ethnocentrism
c. stereotype
d. prejudice

Media conglomerates do not control much of the advertising

Lyla faces the challenge of developing the promotion mix for a new business. given the uniqueness of the new products and a very limited budget, lyla confronts a creditability problem. she realizes that the promotional messages of an unknown firm may be met with skepticism. what should lyla consider?

Karl marx spent much of his life attempting to describe and understand how capitalism works. in one particularly vivid passage, he described in this way the turbulence he saw as inherent in capitalism: “all that is solid melts into air, all that is holy is profaned, and man is at last compelled to face with sober senses his real condition of life and his relations with his kind.” what sort of relationships did he think his readers had with other people? a. relationships based on social bonds and solidarity b. cultural relationships c. economic relationships d. relationships of community and religion