Scenario:Congrats... you are the new public relations director for a plant supply and gardening company in Maine called
"Perpetual Bloom," which opened last fall. The owner, Ms. Ima
Garden, developed a unique line of outdoor flowering plants that
flower throughout the year. These plants are typically Spring and
Summer bloomers, but she's been able to adapt them to survive in
temperatures as low as -50F... a huge breakthrough that's created
tons of buzz in the gardening world. Until they hired you, there was
no formal PR department. Ms. Garden has many questions.

Questions: Conduct a basic SWOT for Perpetual Bloom. Make sure you indicate which parts are internal factors and which are external?