Jesse is a caterer and has really worked hard to establish his personal brand. Both he and his company are well known in the community, and his business is quite successful. Now that he has accomplished his goals, can he stop working on his personal brand? A. Yes, he is where he wanted to be. B. No, he will need to monitor his reputation and keep up his brand. C. Yes, brand identity is usually for those just starting in a profession. D. No, if he stops with this social media presence, he will lose all of his customers.