Social Studies, 29.08.2019 13:00 kajtazi1157
Moral appeals attempt to stir up either negative or positive emotions that can motivate purchase relate to the audience's self-interest by showing that the product will produce the desired benefits are directed to an audience's sense of what is "right" and "proper" are based on the idea that practical benefits are more important for consumers than emotions range from love, joy, and humor to fear and guilt
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