Fat tire’s 20-year life would indicate their success at:

Fat tire’s twenty year life would indicate their success at relationship marketing in which this has the ability on focusing and having to provide loyalty to their customers in a way they engage to a more long term engagement in achieving their goals.

Fat tire’s 20 years life would indicate their success at relationship marketing.

Further Explanation:

Relationship marketing is a facet of “Customer Relationship Management (CRM)” that focuses on the long term customer engagements rather than short term goals like individual sales and customer acquisition. It is the ability to stay in close contact with customers and by which it can be understood how the customer uses the brand’s services and products.

The goal of CRM is to create a strong and emotional career connection to a brand which can lead to ongoing business, free ‘word of mouth promotion’ and customer’s information that generate leads.

It stands in opposition to the more “traditional transactional marketing approach” that focuses on the increase in the number of person sales. Relationship marketing helps in retaining the customers over the long-term that results in customer’s loyalty rather than focusing on customers' purchase.  

Learn More:

1. Advise South African youth on two preventative measures that can help in combating risky behaviors and provide two practical examples for each

2. Critically discuss if government interventions to alleviate poverty are sustainable over a long period of time

Answer Details:

Grade: College

Chapter: Marketing

Subject: Social Studies

Keywords: relationship marketing, customer relationship management, customer engagements, customer, traditional transactional, loyalty, information, business

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