You have some materials (otherwise known as your resources) at home including poster board, construction paper, markers, and colored pencils. you want to earn some extra money, and you have two choices: go into the card making business or the banner business. you choose banner making. after four days of trying to find customers, you end up with zero orders. this incentive will most likely cause you to

use your resources to make banners
do not use your resources to make anything
use your resources to make cards instead

The correct option is: use your resources to make cards instead

The misuse of resources is not presented in a conscious manner, that is, we do not start the day thinking today I am going to waste time or resources that the company offers me, or that we have available but as time goes by we leave moving away from the inherent simplicity that our processes must have incorporating or raising the degree of complexity of our operations, during the production process the tastes of consumers may change and we will have to reinvent our product in order to be successful.