Easy Kids. gov is the front door for government information to teachers, parents and kids alike. We launched a Pinterest account for Kids. gov in 2013, but because of limited resources, we weren’t able to be as active and engaged on the platform as we would have liked to be. We know the Kids. gov target audience (parents and teachers) is very active on Pinterest, so about a month ago, we decided to take another look at our strategy. And now, we’re engaging on this platform in a more structured and strategic way.

We’ve focused our Kids. gov Pinterest account on sharing some of the best resources from across government on education, health and activities for children. We’re focusing on sharing a mix of original content, while re-pinning great content from other agencies.

– “How Kids. gov ‘Pins’ Down Their Audiences,”

Edgardo Morales

Which target audiences do Kids. gov and Pinterest work to reach? Check all that apply.

consumers
educators
parents
politicians
students