To promote their hair salon on social media, Lydia and Yoo-Hee invited their followers and clients to post photos of their own hair and nail designs. Rachel, the owner of a competing salon, hired a professional photographer to shoot photos of her son's best-looking clients just after they'd had their hair and nails done, which she then posted on social media. Which social media strategy do you think was more successful, and why

Rachel had the most efficient social media strategy, because her photos have an air of professionalism, which is able to attract more customers.

Explanation:

When hiring a professional photographer, Rachel put an air of professionalism and credibility in the photos she will put on social media. This credibility and professionalism will be very efficient in attracting clients, as it will give the impression that Rachel is a very competent hairdresser and that she takes great care of her reputation and therefore will take great care of her clients.

The photos of Lydia and Yoo-Hee, on the other hand, will give the impression of amateurism, since they are photos taken by the clients themselves.

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