One of the important contributions of the elaboration likelihood model (ELM) is that a variable can play different roles depending on the situation. In situations of low elaboration, how will variables most directly influence receivers?

Serve as a peripheral cue

Explanation:

Response-Changing

This is simply known as influencing, changing or altering an individual's to change their belief, either by doing something or not doing something.

Theory of Planned Behavior

This view is simply that individual's real motives are the best tools or predictors of their real or deliberate behaviors, that is determined by their attitudes toward specific behaviors, subjective norms, and perceived behavioral control.

Elaboration Likelihood Model (ELM)

This is commonly known as a model of persuasion. It states that there are two different way or routes to persuasion. That is there is the central route and the peripheral route. It is said that if motivation is high but ability is low, peripheral rout is taken.

The ELM shows that an intelligence, education, and training acts on an individual's ability to process a persuasive message.

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