ABCD? Keenan is running for the local school board. He wants voters to see him as neighborly. Which approach is Keenan's best choice?
A.
A negative ad that accuses other candidates of unsavory behavior and disloyalty.
B.
An endorsement from a famous figure who once attended the local schools.
C.
An introduction ad that explains Keenan's deep ties to the community and long history in education.
D.
A citizen testimonial in which town residents explain why they think Keenan is just like them.