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Martin, a 32-year-old human relations administrator at a university, believes that all professors over age 50 are incapable of learning the new educational technologies and are content to keep presenting their same "tired, boring" lectures. he often expresses these views to other administrators and does not encourage any of the "older" faculty members to attend professional development meetings related to new teaching approaches nor does he suggest that the university send them to any of the technology conferences. martin is exhibiting

When another customer complains about the hair salon where georgeanna is a loyal customer, she defends it because she feels responsible for the continued success of the hair salon. this behavior suggests she has reached the rung of the loyalty ladder.

In the vals framework, self-expression-motivated consumers who have fewer resources and express themselves and experience the world by working on it are referred to as experiencers thinkers strivers believers makers