Austin remembered the advertising for John Deere lawn tractors because in one ad the person driving the tractor was of a college student, in another it was of a mother with two kids playing in a yard, and in a third of a man in a business suit. In this example, Austin's recall of the ad and encoding of the John Deere name into thier cognitive map was enhanced by the concept of.

The defendant is charged with the battery of a bouncer at a local tavern. at the trial, the prosecutor introduces evidence that while the bouncer was attempting to question the defendant about her intoxicated demeanor, the defendant committed a battery on the bouncer. the defendant attempts to defend against the charge on the basis of self-defense, insisting that the bouncer used excessive force in stopping her from entering the tavern. the defendant attempts to introduce into evidence an authenticated copy of the tavern records that show that three patrons had written complaints against the bouncer within the past six months for the use of excessive force. the prosecutor objects on the grounds that the records are inadmissible character evidence. should the court sustain the objection?