Social Studies, 03.12.2021 18:30 trevorhenyan51
When a major pharmaceutical scandal shook people's belief in the Federal Drug Administration, the public relations department devised an IMC strategy to influence public perception positively. An evaluation of the effectiveness of the IMC strategy reported a positive change in the public perception of the government agency. In the context of the communication process, this change in perception represents .
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When a major pharmaceutical scandal shook people's belief in the Federal Drug Administration, the pu...
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