Which segments of the cruise market are most likely to be influenced by social media? why?

Social media will likely have a greater influence on the younger people desiring to cruise. Even though, older people have facebook accounts, they tend to do the same cruises over and over again like Europe and the Carribean. However, younger people will be influenced by pictures of unusual ports of call like Antarctica or the Galapos islands. Cruise companies should focus on this segment with younger people.