Result(s) from a person's desire to gain approval or avoid disapproval, whereas result(s) from a person's willingness to accept other's opinions about reality.

The asnwer is Normative social influence; informational social influence
One example of behavior that follow normative social influence is an american guy who bow down when they introducing himself to other people when he's living in Japan.
One example of informational social influence is accepting your friend advice toward your rude behavior in a bar.