Audience members who lack the motivation to listen to your argument only engage in peripheral processing, which means they are unlikely to experience any meaningful changes in attitude or behavior

Peripheral processing or the peripheral route in persuasion means that the audience are paying more attention on other details rather than on how strong the arguments are or the context of the message itself. Other cues such as attractiveness of the speaker is an example.

sir frederic attributed inaccuracies to schemas. memory reconstruction is one part actual events and one part personal schema, which can result in inaccuracies when memories are reconstructed.

answer; regard the action of other people negatively;