One way in which listeners resist persuasion is to attend to and remember only the parts of a message that they already agree with and to interpret ambiguous messages in a way that supports what they already believe. when listeners engage in this process, they are resisting persuasion by

By only paying attention to parts f a message or speech that already coincide or support a person's already held belief or point of view, a listener is using biased processing strategies to resist being persuaded into changing or amending already held points of view. Another strategy that works in conjunction with this as a biased processing strategy is to simply not listen to or disregard parts of an argument or message that don't support or even contradict a listener's established point of view.

Somes tribes thought of them as a greater being