Which of the pricing orientations discussed in the text does planet fitness most closely pursue?

Planet Fitness most closely pursues a competitor-oriented pricing orientation. A competitor-oriented pricing model keeps the competition in mind when setting pricing scales. This is most common when companies sell a very similar product or service. Here, Planet Fitness has undercut all competitors by offering a $10/month membership, which is about half of what other gyms with similar services offer.

Ithink the answer is b. shakeri hope im not wrong : )