Now, read a final article about the ita’s goal of creating fair trade. based on what you have learned, why does the ita believe that fair trade is important to us businesses and to the world? sample response: the ita believes that fair-trade policies allow countries to import and export freely, allowing consumers to save money. it will also create economic opportunities that will to improve economies in other countries, which could contribute to solving global issues like poverty. to meet these goals, the ita believes that trade barriers need to be eliminated.