"we can either settle for a country where a shrinking number of people do really well while a growing number of americans barely get by, or we can restore an economy where everyone gets a fair shot, and everyone does their fair share, and everyone plays by the same set of rules. what's at stake aren't democratic values or republican values, but american values. and we have to reclaim them."—president barack obama, state of the union, 2012 in this quote, president obama
uses omission to hide that most americans are financially stable and that change is unnecessary
references the successes of past leadership that are different from his goals for the coming year
appeals to americans' sense of fairness to increase support among different parties for his agenda
includes biased language in favor of his political party that separates people with different platforms