Looking for different things to apply the concept to in order to determine if they "meet the requirements" of the concept we are developing is referred to as

I believe the answer is: Interpreting
In this context, interpreting refers to the process of finding correlation of factual data with topics that we wanted to focus on.
Things that considered during interpreting phase would include things such as: whether the data would support the information within the concept, or whether the data is useful to increase audience's awareness toward the concept.

Multiplying frequency by period