It could be argued that participants in muzafer sherif's (1936) study converged in their estimates of the amount of movement of a point of light because they were avoiding public embarrassment or social censure from other participants. sherif demonstrated that this was unlikely when he found similar results

It is when members later finished the assignment alone. Sherif was an organizer of current social brain research who built up a few one of a kind and intense systems for understanding social procedures, especially social standards, and social class. Huge numbers of his unique commitments to social brain science have been ingested into the field so completely that his part in the advancement and revelation has vanished. Different reformulations of social brain science have underestimated his commitments and spoke to his thoughts as new.