Is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior. a) differentiationb) mass marketingc) market targetingd) market segmentatione) positioning

The correct answer from the given options is "d) market segmentation".

Market segmentation is a term alluding to the accumulating of imminent purchasers into gatherings, or fragments, that have basic needs and react comparatively to an advertising activity. Market segmentation empowers organizations to target distinctive classifications of customers who see the full estimation of specific items and administrations uniquely in contrast to each other.