"is the regulation of workers' behavior and decisions through widely shared organizational values and beliefs."

"Normative control" is the regulation of workers' behavior and decisions through widely shared organizational values and beliefs.

Normative Control refers to the direction of specialists' conduct and choices through broadly shared authoritative qualities and convictions. They are made in two ways. 
A. Organizations that utilization normative controls are exceptionally cautious about who they employ. They will screen in view of convictions and qualities.
B. With normative controls, supervisors and workers realize what they ought to and ought not do by watching experienced representatives and by tuning in to the stories they tell about the organization.