Examples of ethics in marketing

One of the Ethical Marketing Example is TOMS

My Sister loves her TOMS ballet flats. They’re cute, comfortable, and best of all, socially conscious.

Ethical marketing TOMS shoes

TOMS isn’t just engaged in corporate philanthropy to make a quick buck; it’s a core part of the company’s values and brand.

How Does TOMS Use Ethical Marketing?

TOMS puts its social and environmental philanthropy on full display in virtually every aspect of its branding. This not only lets potential customers know the kind of company they’re dealing with right off the bat, but also reinforces TOMS’ brand values consistently across all channels.