What was the goal of Nielsen's mobile kids survive

These days, a kid with a smartphone in their hand is as common as seeing a kid playing with a yo-yo in the years before the digital age.

But today’s kids aren’t just carrying smartphones—they’re mastering them. In fact, many are just as skilled as their parents—or even more so in some cases. So whether today’s youth are texting, playing a game, or engaging in the plethora of other activities that smartphones offer, there’s no doubt that this digital demo is one that marketers are keen to reach.