Brief explain on how the media can influence public opinion of sport personalities in a negative way

Most sports identities are in truth business that relies upon constructive popular supposition for its proceeding with progress: the better loved and better known a games identity is, the more profitable he or she will be to his/her game and backers. This is particularly valid for those at the highest point of their individual orders, where a large portion of their pay would originate from sponsorships as opposed to compensation or prize cash.

Example :
when you have one it's family,but when you have two it's families.