On which side of a selectively permeable membrane does osmosis exert a pressure

It is the Hypertonic Side. Osmosis applies a weight known as osmotic weight on the hypertonic side of a specifically porous film. 
This implies osmotic weight should deliver a net development of water into a run of the mill cell that is encompassed by new water. On the off chance that that happens, the volume of a cell will increment until the point when the cell ends up plainly swollen. In the end, the cell may blast like an overinflated expand.

C) they are specialized meaning they are designed to do different things

They don’t store and transmit heredity