The expression "there's no such thing as a free lunch" means if one person gains, someone else must lose. each person must pay for exactly what he or she receives. the use of resources to produce a good has an opportunity cost because of scarcity. you cannot have a free lunch at the expense of someone else.

Telecom co. enters into a two-year contract with a customer to provide wireless service (voice and data) for $40 per month. to induce customers, telecom co. provides a free phone. telecom co. normally sells the phone on a stand-alone basis for $200. telecom co. also charges the customer a one-time activation fee of $35.which of the following is true? a) there are two distinct performance obligations: the voice service and the data service b) the free phone constitutes as a marketing expense c) the activation fee is a separate performance obligationd) there are two distinct performance obligations: the wireless services and the phone