subject
Business, 24.06.2019 20:50 amclinger4734

The cosmetics company, megalux, has traditionally sold its products through company-owned stores. however, in an effort to increase sales, megalux has undertaken a new two-part marketing plan, enlisting independent door-to-door salespeople to sell its product line and launching a major advertising campaign that has already increased public awareness of the megalux brand line. the independent dealers are reporting greatly increased cosmetics sales. however, industry analysts have expressed doubts that the marketing plan is bringing megalux any new success. which of the following, if true, best supports the claim that the analysts' doubts are well founded? a) in surveys of advertising effectiveness, the majority of people who have heard advertisements for megalux report that megalux is a superior brand of cosmetics. b) consumers of cosmetics often already have a full line of cosmetics products at home, but are still willing to try new brands. c) megalux's independent salespeople also sell other brands of cosmetics that are similar to megalux's but are less expensive, thus offering the salespeople a greater markup. d) the independent salespeople that were chosen to sell megalux's cosmetics were selected in part because they sell door to door in neighborhoods that are predominantly upper middle class. e) before megalux's advertising campaign was launched, many cosmetics industry analysts believed that sales of cosmetics sold door to door would actually decline over the next five years. spoiler: oa

ansver
Answers: 3

Another question on Business

question
Business, 22.06.2019 09:40
Alpha industries is considering a project with an initial cost of $8 million. the project will produce cash inflows of $1.49 million per year for 8 years. the project has the same risk as the firm. the firm has a pretax cost of debt of 5.61 percent and a cost of equity of 11.27 percent. the debt–equity ratio is .60 and the tax rate is 35 percent. what is the net present value of the project?
Answers: 1
question
Business, 22.06.2019 11:10
Sam and diane are completing their federal income taxes for the year and have identified the amounts listed here. how much can they rightfully deduct? • agi: $80,000 • medical and dental expenses: $9,000 • state income taxes: $3,500 • mortgage interest: $9,500 • charitable contributions: $1,000.
Answers: 1
question
Business, 22.06.2019 16:20
There are three factors that can affect the shape of the treasury yield curve (r* t , ip t , and mrp t ) and five factors that can affect the shape of the corporate yield curve (r* t , ip t , mrp t , drp t , and lp t ). the yield curve reflects the aggregation of the impacts from these factors. suppose the real risk-free rate and inflation rate are expected to remain at their current levels throughout the foreseeable future. consider all factors that affect the yield curve. then identify which of the following shapes that the us treasury yield curve can take. check all that apply.a. downward-sloping yield curveb. upward-sloping yield curvec. inverted yield curve
Answers: 1
question
Business, 22.06.2019 22:20
What type of negotiating strategy requires the supplier to open its books to the purchasers? a. competitive biddingb. cost-based price modelc. price-based modeld. market-based price modele. transparent negotiations
Answers: 1
You know the right answer?
The cosmetics company, megalux, has traditionally sold its products through company-owned stores. ho...
Questions
Questions on the website: 13722367