Panache, a fashion design company, organizes an online contest. participants are asked to design women’s apparel to be posted on a social media website where its members can vote and provide feedback. based on those votes, panache will announce the winner and offer that individual a job at its firm. in this scenario, panache is involved in
a. brandjackingb. taggingc. bloggingd. crowdsourcing

While cell phones with holographic keyboards are currently in the introduction stage of the industry life cycle, tablet computers are in the growth stage. in the context of this scenario, which of the following statements is true? a. the industry for cell phones with holographic keyboards will face greater competition than the tablet industry. b. while the industry for cell phones with holographic keyboards will focus more on product innovation, the tablet industry will focus more on process innovation. c. while the industry for cell phones with holographic keyboards can reap the benefits of economies of scale, the tablet industry will experience no such benefits. d. the industry for cell phones with holographic keyboards will face price competition, whereas, in the tablet industry, the mode of competition will be non-price.