The strategic alliance between coca-cola and nestlé has spanned a period of over 20 years due to the fact that both companies benefit from this arrangement. as a global marketing strategy, an important characteristic of a strategic alliance is

Participating companies do not share costs or profits.

Explanation:

A strategic alliance is an agreement made by two or more parties (previously constituted as a company or related) to achieve a set of objectives desired by each party independently. This form of cooperation is between mergers and acquisitions and organic growth. Strategic alliances occur when two or more organizations come together to achieve mutual benefits. Strategic alliances are made between two or more companies or any type of previously established company;

The partners can contribute to the strategic alliance as long as they contribute with resources such as: products, means of distribution, manufacturing processes, fundraising for future projects, capital, knowledge, experience, or intellectual property.

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answer; someone must cover the cost associated with the provision of scarce goods in both sectors;