Gn corp. and bc inc. are two competing firms in the same industry. gn corp.'s tangible assets are valued at $15 billion and its intangible assets are valued at $35 billion. bc inc.'s tangible assets are valued at $5 billion and its intangible assets are valued at $45 billion. what can be concluded from this information?
a. it is easier to buy intangible assets with cash than tangible assets.
b. it is likely that bc inc. is better enabled than gn corp. to gain and sustain a competitive advantage.
c. it takes longer time to build tangible assets than intangible assets.
d. there is no resource heterogeneity between the two firms, bc inc. and gn corp. as they operate in the same industry.

If the findings and the results are not presented properly, the research completed was a waste of time and money. true false

In december of 2004, the company you own entered into a 20-year contract with a grain supplier for daily deliveries of grain to its hot dog bun manufacturing facility. the contract called for "10,000 pounds of grain" to be delivered to the facility at the price of $100,000 per day. until february 2017, the supplier provided processed grain which could easily be used in your manufacturing process. however, no longer wanting to absorb the cost of having the grain processed, the supplier began delivering whole grain. the supplier is arguing that the contract does not specify the type of grain that would be supplied and that it has not breached the contract. your company is arguing that the supplier has an onsite processing plant and processed grain was implicit to the terms of the contract. over the remaining term of the contract, reshipping and having the grain processed would cost your company approximately $10,000,000, opposed to a cost of around $1,000,000 to the supplier. after speaking with in-house counsel, it was estimated that litigation would cost the company several million dollars and last for years. weighing the costs of litigation, along with possible ambiguity in the contract, what are three options you could take to resolve the dispute? which would be the best option for your business and why?

What is the relationship among market segmentation, target markts, and consumer profiles?