What is the most likely way for consumers to benefit because a firm uses a strategy ofone product for multiple market segments? a) increased number of choices b) lower retail prices because of lower production costs c) increased satisfaction of consumer wants and needs d) improved service

B) lower retail prices because of lower production costs

Explanation:

If a firm uses a strategy of one product for multiple market segments, the most like way of consumers to benefit is with lower retail prices because of lower production costs. This because as the company is producing only one product for several segments, the quantity produced increases which helps to reach higher productivity with lower production costs as the fixed cost are distributed among the total quantity produced and this tends to lower retail prices.

it should be