In an ongoing price war between burger haven (locally owned) and macarches (a chain), both restaurant managers plan to change the price of a hamburger by 10¢. if they both raise their prices, there will be no change in their market shares, but if they both lower their prices, the chain's national advertising will ensure that macarches gains 4% of the market. again because of advertising, if burger haven lowers their price and macarches raises their price, burger haven will gain only 2% of the market, but if burger haven raises their price and macarches lowers their price, macarches will gain 10% of the market. use this information to decide what the managers should do. macarches l r burger haven l r % % % %

Resources and capabilities, such as interpersonal relations among managers and a firm's culture, that may be costly to imitate because they are beyond the ability of firms to systematically manage and influence are referred to asanswers: socially complex.causally ambiguous.path dependent.the result of unique historical conditions.

Case in point 2.4 attaway airlines, part two back at attaway airlines, the morning meeting ended with no agreement between dan esposito and molly kinnon. in fact, a new issue arose. molly now says that the new accounting system is entitled to the highest priority because the federal government soon will require the reporting of certain types of company-paid health insurance premiums. because the current system will not handle this report, she insists that the entire accounting system is a nondiscretionary project. as you might expect, dan is upset. can part of a project be nondiscretionary? what issues need to be discussed? the committee meets again tomorrow, and the members will look to you, as the it director, for guidance.

Abank provides its customers mobile applications that significantly simplify traditional banking activities. for example, a customer can use a smartphone to take a picture of a check and electronically deposit into an account. this unique service demonstrates the bank’s desire to practice which one of porter’s strategies?