Volten inc. is an apparel store. it has separate sections for casual wear, office wear, and party wear. it offers a broad selection of clothing across various price ranges to accommodate consumers at different income levels. in this way, volten caters to different socioeconomic groups. volten targets its market segments using as its base for product positioning.
a. product class
b. application
c. competitor
d. product user

Hank itzek manufactures and sells homemade wine, and he wants to develop a standard cost per gallon. the following are required for production of a 70-gallon batch. 2,700 ounces of grape concentrate at $0.04 per ounce 77 pounds of granulated sugar at $0.43 per pound 133 lemons at $0.79 each 350 yeast tablets at $0.24 each 350 nutrient tablets at $0.14 each 2,500 ounces of water at $0.001 per ounce hank estimates that 4% of the grape concentrate is wasted, 9% of the sugar is lost, and 32% of the lemons cannot be used. compute the standard cost of the ingredients for one gallon of wine. (round intermediate calculations and final answer to 2 decimal places, e.g.