Imagine that you are the president of taco rocket, a new and successful chain of 8 mexican fast-food restaurants. the success you have experienced in the last 5 years has you thinking of what to do with the business next. should you expand the business at the current rate? open new and different restaurants? what? for a limited time, taco rocket is thinking of coming out with a new fifth degree burrito that is so hot it "burns a hole in the plate." catering to the small segment of the market that likes super-hot food is an example of a growth strategy? a. lateral growthb. horizontal integrationc. concentrationd. related diversification
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Imagine that you are the president of taco rocket, a new and successful chain of 8 mexican fast-food...
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