Fournotts corp., an electronic equipment manufacturer, collects data about its customers through customer interactions. on the basis of the data, the firm customizes its products and services according to the needs of the appropriate customer segments. this is an example of effective

Campaign Management

Explanation:

Based on the information provided within the question it can be said that this is an example of effective Campaign Management. This term refers to controlling all aspects of marketing a product or service, such as planning, analyzing, and executing. Such as Fournotts Corp. is doing by analyzing data in order to plan a marketing strategy based on the wants of the customers that they are targeting in order to achieve better sales when they launch the product.

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