Once a company has decided to employ a particular generic competitive strategy, then it must make the following additional strategic choices, except whether to: a. focus on building competitive advantages. b. employ the element of surprise as opposed to doing what rivals expect and are prepared for. c. display a strong bias for swift, decisive, and overwhelming actions to overpower rivals. d. create and deploy company resources to cause rivals to defend themselves. e. pay special attention to buyer segments that a rival is already serving

E. pay special attention to buyer segments that a rival is already serving.

Explanation:

The generic competitive strategies a company can adopt include;

• Cost leadership: The company lowers its cost as much as possible so it can sell at reduced prices in a broad market.

• Differentiation: The company, operating in a broad market, makes its products and services unique and of high quality and therefore more attractive than competitors' products.

Focus: The company operates within a chosen niche (narrow market) using either differentiation or cost leadership strategies.

Once a company chooses to adopt any of these strategies, it must also build its competitive advantages as well as analyse its competitors to know their strengths and weaknesses.

The company then places itself in a position to take swift decisions to out-maneuver, surprise and overpower its competitors in the market.

answer; proclamation of 1763;