Hugo has been working on his company’s new marketing campaign for the past few weeks. he is now looking at the target market and the message, trying to decide between using an email marketing campaign or a guerilla marketing campaign. which step of the marketing planning process is hugo struggling with at the moment? a. the fourth step: defining the message b. the eighth step: measuring the results and refining the approach as needed c. the sixth step: determining the promotional mix: which tools to use, when, and how much

Anewspaper boy is trying to perfect his business in order to maximize the money he can save for a new car. daily paper sales are normally distributed, with a mean of 100 and standard deviation of 10. he sells papers for $0.50 and pays $0.30 for them. unsold papers are trashed with no salvage value. how many papers should he order each day and what % of the time will he experience a stockout? are there any drawbacks to the order size proposed and how could the boy address such issues?

Highland company produces a lightweight backpack that is popular with college students. standard variable costs relating to a single backpack are given below

2. the language of price controls consider the market for rental cars. suppose that, in a competitive market without government regulations, the equilibrium price of rental cars is $58 per day, and employees at car rental companies earn $19.50 per hour. complete the following table by indicating whether each of the statements is an example of a price ceiling or a price floor and whether it results in a shortage or a surplus or has no effect on the price and quantity that prevail in the market. statement price control effect there are many teenagers who would like to work at car rental companies, but the minimum-wage law sets the hourly wage at $23.00. the government has instituted a legal minimum price of $87 per day for rental cars. the government prohibits car rental companies from renting out rental cars for more than $87 per day.