Personal selling requires the flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence a person’s or a group’s purchase decision.

a. direct
b. indirect
c. one-way
d. two-way
e. recursive

(D) Two-way

Explanation:

 The two-way communication is one of the type face to face communication between the two people. By using the two way communication we can easily share our ideas, thoughts and the opinion with the other people without any interruption.

 The main advantage of the two way communication is that it helps in improve the relationship with the other people and also solve the problems.

According to the given situation, the two-way communication is basically used for selling the products between the seller and the buyer in an organization as it the sales person always influence the customer decision regarding the customer purchasing decisions.  

Therefore, Option (D) is correct.

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