Business, 13.12.2019 03:31 weeblordd

For your integrated marketing communications strategies, first develop 3 objectives corresponding to cognition, affect, and behavioral intentions, then outline how key imc tools will be used to communicate your positioning to your chosen segment. include the product’s name, the advertising theme, and other promotional. tools you will utilize. provide brief examples of advertisements (tv, radio, billboard, etc), sales promotion, interactive media, mobile marketing, and social media, as well as public relations, and any other integrated marketing communications tools that are needed to communicate your positioning and to reach your 3 objectives of cognition, affect, and behavioral intentions. each paper is required to have at least one storyboard. artistic ability will not be graded. the storyboard will not count as one of the 5-7 pages.

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