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Business, 28.09.2019 16:10 czp

Which of the following is an objection to relying solely on return on market investment (romi) results?
(1 point)
• romi requires knowing what would have happened without the marketing expenditure.
• romi is a standardized measure that organizations can interpret literally.
• romi tends to focus on long-term performance rather than short-term performance.
• romi focuses too heavily on the marketing aspects of the firm.

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