A is the company's estimated share of market demand at alternative levels of company marketing effort in a given time period. a. Sales budgetb. Market demandc. Company demandd. Company sales potentiale. Market potential

Consider two similar industries, portal crane manufacturing (pcm) and forklift manufacturing (flm). the pcm industry has exactly three incumbents with annual sales of $800 million, $200 million and $100 million, respectively. the flm industry has also exactly three incumbents, with annual sales of $500 million, $450 million and $400 million, respectively. which industry is more likely to experience a higher level of rivalry?